Problem
A trusted shop with just 203 followers and only walk-in customers.
What we did
Built problem-solving content on Instagram, then ran Google search ads in Mohali and Panchkula.
Result
231 calls and 831 direction requests, from ₹4.78 per click.
Saraswati Ply House
Known across Mohali by word of mouth. Now Instagram and Google search ads bring new buyers to the showroom, and to the phone.
Mohali, Punjab
Since February 2026
Social media management
Google ads
Saraswati Ply HouseMohali, Punjab
Swipe the posts. Tap to enlarge.
Calls from Google ads per month
0
Mohali and Panchkula
Best cost per click
₹0
On the top Google ad
Instagram reach
0L+
Google ad spend
₹0K
The story in 3 lines
The winning formula
Search ads built around the call button.
Keywords, headlines and sitelinks decide how a search ad performs, so every ad was written to get the call.
Google ads results
Search ads for Mohali and Panchkula.
Mohali
11.1KImpressions
976Clicks
134Calls
419Directions
₹4.78Avg. CPC
₹4,670Spend
Panchkula
8.89KImpressions
883Clicks
97Calls
412Directions
₹5.58Avg. CPC
₹4,650Spend
Keywords and ad copy decided everything. Our best ad drove 134 call clicks at ₹4.78 per click, while a generic search ad managed 34 call clicks at ₹15. We also kept the Google My Business profile active with updates, product listings and keywords for local search.
Real data
Straight from the dashboards. Tap to enlarge.
Reels in motion
Hover to see how it did. Click to watch on Instagram.
About the brand
Client
Saraswati Ply House
Retail & interior materials
Mohali, Punjab
A trusted interior materials retailer in Mohali, established in 1995.
With over two decades of experience, they offer premium plywood, laminates, modular kitchen solutions and interior design consultation for residential and commercial projects. With a strong offline reputation, they partnered with Merkri Media to reach further and generate consistent online inquiries.
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