Logo & Brand Identity Design

Clarift

Client Clarift AI-powered Prompt Refinery Tool

Deliverables

Logo Design
Brand Identity System
Colour Palette
Typography Selection
Icon Variants

The Brief

Clarift is an AI-powered Prompt Refinery tool built to transform raw prompts into clearer, smarter, and more effective outputs. The brand needed an identity that felt as precise and intelligent as the product itself - one that communicated clarity, refinement, and AI-driven enhancement at a single glance.

The goal was a mark that felt unmistakably modern and tech-forward without losing warmth - something that could live confidently on a product interface, a pitch deck, or a billboard.

Design Approach

The icon is built from three elements fused into a single mark: a magnifying glass shaped as the letter "C" representing clarity and refinement, a four-pointed star communicating AI intelligence and enhancement, and horizontal text lines symbolising structured paragraphs and clear communication.

Together, these three elements combine into the signature Clarift icon - a symbol that visually expresses the product's core promise: transforming raw prompts into clearer, smarter, and more effective communication.

Brand Colours

Primary Brand Orange #Fe6F07

Primary Light Grey #A7A9AC

Secondary Near Black #1C1C1E

Secondary Dark Grey #414042

Secondary Pure White #FFFFFF

Brand Typography

Primary Font

Quilon Regular

A A A

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

0123456789

Secondary Font

Inter